PriceRite Signs on with Ibotta

PriceRite Supermarkets has partnered with Ibotta, a free mobile shopping app that gives cash back on everyday purchases, allowing both iOS and Android phone users to save more money at the discount grocer.

PriceRite customers using the app can earn cash rewards, bonuses and store extras as they shop with Ibotta on their mobile devices. Additionally, users can save money without clipping coupons, as they can view available offers and select and unlock rebates for groceries. Ibotta verifies qualifying purchases with PriceRite and provides cash directly to shoppers’ Ibotta accounts.

Neil Duffy, president of PriceRite, said the new partnership with Ibotta will enable the banner to further engage with shoppers and provide them with even more value. “As technology continues to play a larger role in our industry, we want to make sure we are offering our guests new ways to enhance their shopping experience," explained Duffy. "PriceRite operates under the philosophy that customers should not have to sacrifice quality to save on price, and partnering with Ibotta allows us to deliver compelling offers from our retail partners directly to the fingertips of our shoppers.”

The Ibotta app is available for free download via Apple’s App Store and Google Play.

A subsidiary of Keasby, N.J.-based Wakefern Food Corp., PriceRite operates 62 stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia.