Product of the Year USA 2018 Award Winners Revealed

2/9/2018

Product of the Year USA, the world’s largest consumer-voted award for product innovation, has revealed the winners of the 2018 Product of the Year Awards. The 31 winners received their awards at the annual Product of the Year Awards Show, held Feb. 8 at the Edison Ballroom in New York, in partnership with women’s lifestyle digital outlet SHEfinds, and hosted by comedians Rachel Dratch and Ana Gasteyer.

“Product of the year answers an essential question – ‘How do I find great new products – with so many launches, so many claims, how do you find the best?’” noted Mike Nolan, CEO of New York-based Product of the Year USA. “This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation. Product of the Year’s distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage.”

Each year, Product of the Year accepts entries from new consumer products launched within the previous year that demonstrate advancement within their industry. Categories include beauty, personal care, household essentials, car care, food and beverages, pet care, and are evaluated on seven key measures. One product is named the winner of each category, based on the results of the consumer study.

This year’s winners are as follows:

Air Care: Febreze ONE – Procter & Gamble
Bakery: Duncan Hines Perfect Size for 1 – Pinnacle Foods
Beauty: Schwarzkopf Gliss Ultimate Repair Anti-Damage Mask – Henkel
Beer: Heineken Coolerpack – Heineken USA
Better-For-You Snack: Aldi Elevation by Millville High Protein Bars – Aldi Inc.
Breakfast: Sandwich Bros. Breakfast Sandwiches – Sandwich Bros. of Wisconsin
Candy Bar: Oreo Chocolate Candy Bar – Mondelez International
Car Care: Valvoline Easy Pour Bottle – Valvoline
Convenience Meal: Imagine Super Soups – Hain Celestial
Cooking: Copper Chef Deep Square Pan – Tristar Products Inc.
Dish Care: Cascade Platinum – Procter & Gamble
Dishwasher Cleaner: Cascade Platinum Dishwasher Cleaner – Procter & Gamble
Feminine Care: U by Kotex Fitness – Kimberly-Clark
First Aid: Curad SoothePLUS – Medline Industries Inc.
Frozen Entrée: Cooked Perfect Fire Grilled Chicken – Home Market Foods
Frozen Side: Green Giant Veggie Tots – B&G Foods
Health & Wellness: Pure Protein Super Food – The Nature’s Bounty Co.
Home Cleaning: Purell Multi Surface Disinfectant – Gojo Industries Inc.
Ice Cream: Skinny Cow High Protein Packed Low Fat Ice Cream – Nestlé
Laundry Booster: Purex Crystals Botanicals – Henkel
Laundry Pacs: Tide Pods Plus Downy – Procter & Gamble
Liquid Laundry: Gain Botanicals – Procter & Gamble
Men’s Hair Care: Just For Men Control GX – Combe
Pain Relief: PROcure Epsom Salt Gel – Profoot Inc.
Personal Care: Nature by Canus Fresh Canadian Goat Milk Soap – Canus
Pet Care: Turtle Wax Power Out! Carpet & Mats Heavy Duty Cleaner – Turtle Wax
Ready-to-Drink Cocktail: Smirnoff Spiked Sparkling Seltzer – Diageo
Snack Cup: Aldi Friendly Farms Greek Yogurt Tilts – Aldi Inc.
Spreads: Aldi Little Salad Bar Guacamole – Aldi Inc.
Sugar Confections: Toffifay – Storck USA
Women’s Grooming: Finishing Touch Flawless – Ideavillage Products Corp.

The awards show was followed by a Heineken-sponsored after-party.

For more than 30 years globally, and 10 in the United States, Product of the Year has guided consumers to the best products in their respective markets by recognizing companies for quality and product innovation. A national study of 40,000 consumers conducted by consumer research company Kantar TNS, part of London-based Kantar, determines the Product of the Year USA winners annually, with the aim of helping shoppers best identify the top new consumer products. Winning products are revealed in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. POY currently operates in 40-plus countries.

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