PROMOTIONS/CORPORATE SOCIAL RESPONSIBILITY: Pepperidge Farm Brings it All Back Home
Since the holidays are inextricably bound up with the idea of home, cookie and cracker brand Pepperidge Farm is celebrating that connection in two ways: an invitation to consumers to share a cookie house photograph or personal holiday baking story for the opportunity to win $10,000 toward a home improvement project; and a $50,000 donation to ecumenical Christian ministry Habitat for Humanity, which since it began in 1976 has built over 300,000 houses for more than 1.5 million low-income people worldwide.
“Pepperidge Farm’s partnership with Habitat for Humanity is very exciting because we believe in supporting the organization’s important mission,” noted Brian Immel, business director, adult snacks, at Norwalk, Conn.-based Pepperidge Farm, a division of the Campbell Soup Co.
“The holidays are the perfect time for fun household projects that bring the family together,” said TV personality and celebrity designer Tracy Hutson, who is helping to promote the cookie house sweepstakes. “Building a cookie house is a great way to make memories at home, express creativity, and begin or continue a special family tradition.”
To help people build their own dream cookie houses, Pepperidge Farm is providing an online video, at http://cookiehouse.pepperidgefarm.com, featuring step-by-step directions for creating one. Through 11:59 p.m. EST on Dec. 31, 2009, site visitors can access the cookie house recipe using Pepperidge Farm cookies. By uploading their photographs and stories, consumers will be entered in the contest for a $10,000 gift card to a home improvement store, so they can enhance the houses in which they actually live.
“Pepperidge Farm’s partnership with Habitat for Humanity is very exciting because we believe in supporting the organization’s important mission,” noted Brian Immel, business director, adult snacks, at Norwalk, Conn.-based Pepperidge Farm, a division of the Campbell Soup Co.
“The holidays are the perfect time for fun household projects that bring the family together,” said TV personality and celebrity designer Tracy Hutson, who is helping to promote the cookie house sweepstakes. “Building a cookie house is a great way to make memories at home, express creativity, and begin or continue a special family tradition.”
To help people build their own dream cookie houses, Pepperidge Farm is providing an online video, at http://cookiehouse.pepperidgefarm.com, featuring step-by-step directions for creating one. Through 11:59 p.m. EST on Dec. 31, 2009, site visitors can access the cookie house recipe using Pepperidge Farm cookies. By uploading their photographs and stories, consumers will be entered in the contest for a $10,000 gift card to a home improvement store, so they can enhance the houses in which they actually live.