Publix Delivery to Expand in Central Florida

Publix Delivery powered by Instacart will expand on June 28 to Publix’s hometown of Lakeland, Fla., and its surrounding areas, among them Auburndale, Bartow, Haines City, Mulberry, Plant City and Winter Haven.

Publix Delivery is a collaboration between Publix Super Markets and San Francisco-based grocery delivery service Instacart that enables customers to order the supermarket chain’s groceries online and have them delivered when and where they want.

Unlike some other grocery delivery services, Publix Delivery doesn’t require a membership fee. It’s also the only service that offers delivery of alcohol and liquor from Publix locations, according to the company, which adds that customers using Publix Delivery are more likely to view only in-stock items since Publix shares product availability by store directly with Instacart.

Publix Delivery powered by Instacart is currently available in more than 92 percent of the grocer’s operating area.

Privately owned and operated by its more than 190,000 employees, Publix has 1,187 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia. The grocer was No. 5 in Progressive Grocer’s Super 50 list of top grocers.