Raley’s Enhances Omni-Commerce Experience for Shoppers

Raley’s, operator of 127 supermarkets under four banners in California and Nevada, will re-launch its eCommerce offering as the first step in enhancing its entire digital experience from online to in-store.

The chain’s technology partner, Unata, provided the omni-channel expertise. Its platform enables Raley’s to power 1-to-1 customer experiences across all eCommerce elements from homepage to search.

Recognizing that an omni-channel experience has become essential for today’s connected consumer, Raley’s said it's investing in its eCommerce channel to offer a more seamless experience for shoppers. Product updates will enhance the click-and-collect functionality, which allows Raley’s customers to pick up items in the store that they ordered online.  

“We are focused on creating a personalized shopping experience for our customers. New digital opportunities allow Raley’s to better serve our customers in store and at home,” said Chelsea Minor, Raley’s spokeswoman.

In recent months, Unata has expanded its leadership team to include global eCommerce, high growth and vertically focused expertise.

Chris Bryson, Unata CEO, said, “With the implementation of Unata's platform, the new Raley’s digital experience will be focused on meeting the needs of the rapidly evolving modern shopper, engaging them with a holistic omni-channel experience that spans the entire shopping journey – both at home and in-store."

Raley's is a privately-owned, family-operated supermarket chain with headquarters in West Sacramento, Calif.