Safeway Launches Just for U Digital Savings in Portland and Seattle

To make grocery shopping easier and provide more savings opportunities for its shoppers, Safeway has launched the Just for U online and mobile shopping tool in its Oregon and Washington divisions.

The tool delivers targeted savings directly to a customer's Safeway Club Card, allowing them to save when and where it's most convenient for them by signing up for free online at Safeway.com or accessing Just for U through the new Safeway Mobile App for iPhone or Android.

"Gone are the days where shoppers have to clip coupons, browse through ads or promotional flyers, or bring a handwritten shopping list to the store,” said Steve Frisby, president of Safeway's Portland and Seattle Divisions. “With Just for U, Pacific Northwest Safeway shoppers are able to easily save time and money. Shoppers can now download personalized savings just for them right to their Safeway Club Card and compile a customized shopping list online or while on-the-go using their mobile smart phone."

Just for U organizes and personalizes the shopping experience by what is most important to each shopper. Deals are offered on items a shopper most frequently buys as well as items they might be interested in – providing savings of up to 10 to 20 percent more than by using a Safeway Club Card alone, according to the grocer.

By using Just for U before a shopping trip, shoppers can:

• Access hundreds of Digital Coupons; new savings are added every week
• Download Personalized Deals based on personal shopping history; updated weekly
• View filtered and sorted Safeway weekly Club Card Specials on items a shopper buys regularly
• Create a personalized shopping list on a mobile device or on the Just for U website

"At Safeway, we know our Pacific Northwest shoppers are digitally savvy,” said Frisby. “We believe Just for U will be the tool they need to be one step ahead of in-store sales and promotions, Just for U is a digital savings breakthrough by offering our shoppers a fast, easy and convenient way to save; making grocery shopping the easiest it can be."

Pleasanton, Calif.-based Safeway operates 1,678 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011.