Safeway Launches Natural Personal Care Line

Safeway Inc. has rolled out the In-Kind natural personal care line of products for body, hair, face and hands. In its official blog, the Pleasanton, Calif.-based retailer said the new product line of body washes, shampoos, conditioners, facial products, hand soaps and more -- retailed in a unique curvy bottle -- is specially formulated with gentle ingredients.

According to Safeway, all In-Kind products feature a formulation consisting of more than 90 percent natural ingredients; clean, fresh, and natural scents; and a strong efficacy. Additionally, the products are free of parabens, sulfates, animal byproducts, pesticides, phthalates, EDTA, petroleum or petroleum-based products, synthetic colors, mineral oil and synthetic fragrance.