Safeway’s Holiday Campaign Aims to Fight Hunger

Safeway Inc. has launched its Help Us End Hunger (Every Bag Counts) holiday food drive to aid those who rely on the assistance of food banks.

The company is teaming up with customers, Kraft, local food banks and broadcast partners to collect food donations at Safeway stores through Christmas. To facilitate the donation process, a special Every Bag Counts shopping bag filled with food items will be available for $10 at all Safeway stores. The bag includes Chicken of the Sea Chunk White Tuna, Skippy Peanut Butter, Pantry Essentials Pasta, Hunts Pasta Sauce and Del Monte Canned Vegetables.

Kraft will also provide a holiday gift in the form of a $1,500 grant to 100 food banks across the country, making for a total donation of $150,000.

Pleasanton, Calif.-based Safeway is a long-time supporter of hunger relief efforts, donating $119 million in food to the cause in 2012 alone. The company operates 1,406 stores in the United States.