A Sampling of Kroger's Latest Innovations
- Kroger Ship direct-to-consumer grocery delivery, being piloted in four U.S. cities, with additional expansion under way
- Partnership with e-seller Alibaba to sell Kroger’s Simple Truth products in China via Alibaba’s Tmall Global platform
- Partnership with U.K.-based online grocer Ocado to introduce its delivery platform in the United States
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- Expanded partnership with Instacart to increase customer delivery coverage area to 75 additional markets throughout the United States by late October
- Seamless coverage area increased to 80 percent of Kroger households through curbside pickup and home delivery from stores
- Piloting autonomous delivery in Scottsdale, Ariz., with driverless vehicles by Silicon Valley startup Nuro
- OptUp, a data-driven app that helps customers make more informed, healthier purchase decisions, with 130,000 downloads in its first two months toward a goal of 1 million downloads in one year
- Establishment of new digital headquarters in downtown Cincinnati, with plans to grow the digital team to more than 1,000 over the next three years
- Agreement with the University of Cincinnati to operate an innovation lab within the school’s 1819 Innovation Hub
- Third Natural Foods Innovation Summit in partnership with 84.51°
- Launch of Boosted Products in searches on Kroger digital properties, which in one month delivered 200 million product impressions for advertisers
- Plan to phase out single-use plastic bags across all Kroger banners by 2025, the latest component of the company’s Zero Hunger | Zero Waste philanthropic and sustainability initiative
- Launch of Feed Your Future continuing education benefit for Kroger associates; more than 1,800 applications received to date for financial support
- Introduction of apparel brand Dip, developed by globally renowned fashion designer Joe Mimran
- Introduction of Bromley’s For Men, an exclusive line of shaving and grooming products
- Exploring the sale of its Turkey Hill dairy and beverage manufacturing business