Saputo Welcomes 2014 With 3 Entertainment-themed Promos

Three new consumer promotions for the Joan of Arc, King’s Choice and Lorraine brands of specialty cheeses will roll out for New Year’s. The brands will also unveil a series of new easy-entertaining recipes on their respective websites.

Joan of Arc’s “It’s Hip to Dip” promotion invites consumers to enter a contest for a chance to win one of six fondue pots online. Entrants who follow the brand on Pinterest can share a Brie Fondue recipe from the brand with their friends.

The King’s Choice brand of imported Danish and Dutch cheese offers consumers the opportunity to experience “Entertainment Fit for a King.” Five $200 StubHub gift cards are be rewarded in the brand’s enter-to-win contest hosted on its website.

To mark its 40th anniversary, the Lorraine brand of premium sandwich cheeses is giving consumers $1-off coupons, available at in-store displays and online.

More Details Available

In-store shelf talkers with tearpads including coupons can be found in participating retailers nationwide. Details about the promotions, among them full contest rules, will be available on the contest websites during the promotions. Contest winners will be revealed on the corresponding brands’ Facebook pages.

Montreal-based Saputo, one of the top 10 dairy processors in the world, sells products in more than 40 countries under such other well-known brand names as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Dragone, DuVillage 1860, Friendship, Frigo Cheese Heads, Great Midwest, Kingsey, La Paulina, Milk2Go, Neilson, Nutrilait, Ricrem, Salemville, Stella and Treasure Cave.