Save Mart Supermarkets Now Accepting Apple Pay

Save Mart Supermarkets is increasing its options for mobile payment at checkout with the debut of Apple Pay in all of its 217 stores throughout Northern California and Nevada. Shoppers at the company’s Lucky, Save Mart and FoodMaxx banners now have the option of using three smartphone digital payments: Apple Pay, Softcard and Google Wallet.

“We are working diligently to transform the shopping experience for our customers and this cutting-edge technology will help to speed them through checkout,” said Nicole Piccinini Pesco, Save Mart’s co-president & chief strategy and branding officer. "[The new service] provides shoppers a secure and private way to pay for their groceries.”

When shoppers add a credit or debit card to Apple Pay, the actual card numbers are not stored on the device, or on Apple servers. Instead, a unique device account number is assigned, encrypted and securely stored in the secure element on the mobile phone. Each transaction is authorized with a one-time unique dynamic security code.

In-store, Apple Pay works with iPhone 6, iPhone 6 Plus and Apple Watch, upon availability.