Sense and Sensitivity

To help address the needs of consumers with sensitive skin, Dallas-based Kimberly-Clark Corp. is rolling out improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. The upgraded toilet paper is now even more comfortable to use than the previous Aloe & E tissue, while dermatologist-tested Cottonelle SoothingClean flushable moist wipes are free of alcohol, enriched with aloe and vitamin E, gentle enough for everyday use, and break up after flushing. Suggested prices range from $3.67 to $8.50 for the toilet paper and $2.39 to $4.29 for the wipes. Additionally, Kimberly-Clark is offering consumers interactive labs, tips and activities via the online Cottonelle Institute of Sensitive Skincare at www.cottonelleinstitute.com, which is hosted by the iconic Cottonelle puppy. To learn more, visit www.kimberly-clark.com.