'Shazam for Food' is Real

Pinterest has announced a new recipe-finding feature that makes use of computer vision to tell you about a dish when you point your smartphone camera at it, reports The Verge. The company is billing the feature as a way to perform real-time “dish recognition,” which allows Pinterest to then recommend users new recipes to try using similar ingredients. The problem is it seems to be just like SeeFood, the app imagined on HBO’s "Silicon Valley" series, that could tell you if a food was, or was not, a hot dog – and that’s all it does. 

Tech giants, including Google, Facebook and Microsoft, are developing software to capture images and identify what’s in them, from people's faces to foods. 

Back in December, in our top 10 trends forecast, we called it "the digital foodscape," and it’s the language of the Millennials and Gen Z. Augmented transparency, immensely engaging and empowering, will change the way we gather information about foods. Everything from the information and traceability of foods, to health and wellness – personalized nutrition and "food-ucation" – learning everything we can about the food is creating an on-demand expert level of knowledge.