Smirnoff Zero Sugar Infusions
BFY line launched with humorous TV ads
Infused with natural flavors appropriate for warm-weather imbibing, Smirnoff Zero Sugar Infusions from Diageo is available in three flavor variants – Cucumber & Lime, Watermelon & Mint, and Strawberry & Rose – giving vodka enthusiasts a sugar-free option that doesn’t sacrifice taste. To support the line’s launch, Smirnoff enlisted longtime brand partner, actor and producer Ted Danson and “Saturday Night Live” cast member Cecily Strong for several humorous TV spots. Gluten-free and made without artificial flavors or colors, the 60-proof, 30 percent ACV product retails for a suggested $11.99 per 750-milliliter bottle.
