Smith’s Unveils Game App for Mobile Devices

Orrville, Ohio-based Dairy Enterprises Inc. has launched “Herd of Heroes,” a new mobile app game featuring five bovine superheroes – Hooved Justice, Dozer, Lady Lasso, Bullseye and Chocolate Crusade – who do battle with Dr. Fizz, who plans to replace the planet’s milk supply with his evil cola concoction.

“Herd of Heroes offered us an ideal opportunity to help connect our 104-year-old brand to the consumers of today and tomorrow,” said Jerry Cosentino, marketing services manager for Dairy Enterprises Inc. “The game will increase our brand’s visibility well outside our current market and create new opportunities for our products.”

The game was developed by brothers Chris and Tyler Parkinson of Newark, Ohio, who approached the company several months ago with an idea and a demo. The free demo version of the game can be downloaded at SmithsBrand.com, the App Store and Google Play. The full version of the game is available for 99 cents.

Smith Dairy Products Company, manufacturer of Dairy Enterprises Inc. products, offers a full line of dairy, beverage, ice cream and foodservice products.