In the Spotlight: Fresh Express Shredded Broccoli & Cauliflower Mix

Fresh Express, maker of ready-to-eat salads, leafy greens, vegetables and fruits, has expanded its product line with the introduction of its new Shredded Broccoli & Cauliflower mix.

According to Bob Stallman, VP of marketing for salads and healthy snacking for Chiquita Brands International, the new offering "saves consumers time by having vegetables already washed and prepped as part of their salad so all they need to do is add dressing. It also eliminates the need for consumers to buy vegetables separately from their salads, which may save them money.”

Broccoli and cauliflower are seeing double-digit growth in the packaged vegetables category, according to the company, and Fresh Express' new offering provides consumers a new way to incorporate these ingredients into recipes and dishes. High in antioxidant Vitamin C and a good source of fiber, Fresh Express’ Shredded Broccoli and Cauliflower mix will be available in grocery and mass stores nationwide starting at the end of August 2014.