Sprouts Rings NASDAQ Bell to Kick Off ‘Fit Week’

Amin Maredia, CFO of natural and organic foods retailer Sprouts Farmers Market, Inc., today rang the opening bell at NASDAQ as part of the third annual NASDAQ "Fit Week," a week of bell ceremonies featuring companies that help Americans lead healthier lifestyles.

“As a destination retailer for healthy foods, and a relatively new member of NASDAQ, Fit Week was the ideal time for us to ring the opening bell,” Janet Little, Sprouts’ director of nutrition told Progressive Grocer. “We have a program at Sprouts called ‘Defy it with Your Diet,’ in which we educate shoppers on how to maintain a nutritious diet and active lifestyle that will help prevent certain diseases.”

The program consists of tips and events in-store and online throughout the year, including lectures, workout tips, online wellness webinars, recipes, how-to guides, and cooking tips with topics ranging from cleansing and eating greens to maintaining a Paleo-diet.

“We’re also featuring destination displays in our stores that merchandise products, information, and recipes related to a variety of health living themes,” said Little. “For example, this month the theme is juicing. We partner with different types of healthcare practitioners for these lectures, as well, so we might have a cardiologist speak on heart-healthy diets, or hold a ‘Shop with the Doc’ trip through the store highlighting heart-healthy products.”