Still Time to Enter PG’s Category Captains Competition
Applications are still being accepted for Progressive Grocer’s 15th annual Category Captains Awards competition, which recognizes overall excellence in innovative, creative, profit-generating category management platforms. The deadline is Sept. 1.
PG will present its new slate of Category Captains and Category Advisor in its November 2011 issue, which will bring supermarket industry executives up to speed on need-to-know news about the next generation of category management.
All Category Captain entries will be preliminarily qualified by PG’s editorial staff, and then carefully evaluated by an impartial judging panel composed of a cross-section of retailers, marketing executives and industry experts.
All Category Captain applicants will be evaluated against three requisite components: innovation, delivery of measured results, and direct performance feedback from retailers.
Complete Category Captain awards entry details follow below:
1. Innovation: Submit an overview synopsis of new key category management initiatives your company/organization has employed over the last 12 months to accomplish the following crucial objectives:
• Product differentiation in a specific supermarket category
• Increased sales for all products in the specified category
• Verifiable data illustrating outstanding performance among retail partners resulting in higher sales across the entire category
All entries must be clearly and concisely explained in a overview synopsis, submitted in a Microsoft Word document of 800 words or fewer. The synopsis must include verifiable examples of new programs, technologies, business systems, merchandising schemes and/or promotional tactics that played a key role in your category development objectives.
Should your submission be chosen for recognition, the overview will form the basis of the write up discussing winning Category Captains programs that will appear in the November 2011 issue of Progressive Grocer.
2. Results: Submit supporting verifiable comparable market-specific or account-specific sales or market share data that supports your claims about the effectiveness of your category management program/platform.
* Please note: Progressive Grocer will not reveal/publish the names of the supermarket chains/companies/executives cited in your abstract unless given express permission in advance to do so by each applicant.
3. Art/Graphics: Submit an electronic image of one or more of the products/programs mentioned in your synopsis. Images must be 300.dpi in resolution, in .tif or .jpg format; 4x4 preferable for size.
4. Submit your synopsis on innovation (#1 above,) your results (#2 above,) and relevant art (#3,) by Sept. 1, 2011.
Special Note: Entries lacking all specified criteria will not be considered.
If you have any questions or need further assistance, contact Robert Kuwada at [email protected].