Stop & Shop, PFK Encourage Families to ‘Eat Smart’

Through Oct. 8, customers at the Stop & Shop Supermarket Co. LLC can help their families “Eat Smart for a Great Start” by purchasing produce. The Ahold USA division has teamed with Reidsville, Ga.-based Produce for Kids (PFK) to help families to learn more about nutritious eating and raise funds for PBS Kids.

When shoppers buy sponsored fruits and vegetables, a donation will go to support PBS Kids programming, which offers educational content, resources and outreach materials to families and educators to promote healthy lifestyles through healthy eating.

As part of the promotion, all Stop & Shop stores feature Produce For Kids Ideal Meals card displays. Ideal Meals are chef-created, nutritionist-approved meals for breakfast, lunch, snacktime and dinner. In-store Ideal Meal recipe demonstrations took place at select stores on Sept. 17.

“We are always seeking new ways to help educate customers about the importance of healthy food choices,” said Suzi Robinson, manager of public and community relations at Quincy, Mass.-based Stop & Shop. “By working with Produce for Kids, and helping support PBS Kids’ healthy-eating programming, Stop & Shop is helping parents teach their children how to eat in order to make their bodies strong and healthy.”