Strongbow Hard Apple Cider Orange Blossom
Strongbow Hard Apple Ciders unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors.
"We are welcoming spring this year with the newest edition to the Strongbow family of hard ciders, and are excited to share Strongbow Orange Blossom with our fans," said Jessica Robinson, senior director, Strongbow, who was involved in the development of the new flavor. "Strongbow Orange Blossom, a fresh remix of natural flavors, has received consistently high taste test ratings and appeals equally to men, women, cider and non-cider drinkers.” In addition, Robinson noted, “Overall flavor trends are on our side – orange is a top three flavor driving growth in flavored spirits.”
Supported by TV advertising, consumer sampling, and in-store merchandising, Orange Blossom will be launched in six-packs during the month of March and will simultaneously replace Strongbow Ginger in the 12-bottle Strongbow Variety Pack, alongside Strongbow Gold Apple, Strongbow Honey, and Strongbow Cherry Blossom. To drive trial and awareness of the new flavor, the same four flavors will be offered in limited edition 4-pack mini cans for a suggested retail price of $1 starting in March. Strongbow Orange Blossom will also be competing at the 2017 World Cider Championships.
All flavors in the new variety pack are gluten-free and sold in 11.2 oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Orange Blossom, Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV. For more information, visit www.Strongbow.com.
