Supervalu Launches SVInsights Data Share System

Supervalu has partnered with iControl Collaboration Solutions to introduce SVInsights, a data exchange portal that houses Supervalu’s retail banner point-of-sale data and provides data access to manufacturers and brokers as well as enhancing the strategic decision making process between Supervalu and its suppliers. The data sharing was enacted to improve the working relationship between Supervalu and the manufacturer/broker community. The company also is working to include data from the independent retailers that it supplies.

iControl Collaboration Solutions has been working with the wholesaler/retailer since 2013 to develop the data platform and create functionality that best serves key Supervalu manufacturers and brokers. The system is based on iControl’s Harmony database and offers key point-of-sale reporting with a customized user interface and reporting functions.

“Supervalu is moving into a new era of providing our banner data to our suppliers allowing them to work with us on a new level of collaboration and business planning,” said Mark Van Buskirk, EVP of merchandising, marketing and retail for Supervalu. “The SVInsights platform will also be used by our merchants, both at corporate and retail, to garner key insights into our business, leading to strategies that will be acted upon at retail. Working with iControl will allow us to serve the needs of Supervalu and our manufacturers and brokers with the SVInsights applications.”

Supervalu serves customers across the United States with a network of more than 3,300 stores, which include more than 1,800 independent retailers that are served by the company’s food distribution business.