Tupperware Pulling Out of Target
ORLANDO, Fla. - The Tupperware Party is over at Target Stores. Tupperware Corp. here said it would stop selling its Tupperware products in Target stores by Sept. 1 because the relationship discouraged consumers from attending Tupperware parties.
Target began selling Tupperware with much fanfare last fall, and Target now accounts for 5 percent of Tupperware's business. "Tupperware sales in Target Stores exceeded our expectations," Tupperware CEO Rick Goings said in a statement. "However, the party remains our most productive source of sales. It is important that we support this channel and our independent sales force earnings opportunities."
Target began selling Tupperware with much fanfare last fall, and Target now accounts for 5 percent of Tupperware's business. "Tupperware sales in Target Stores exceeded our expectations," Tupperware CEO Rick Goings said in a statement. "However, the party remains our most productive source of sales. It is important that we support this channel and our independent sales force earnings opportunities."