Twinkie Sales Boom After Bankruptcy Announcement

Spire, LLC, the Monroe, Conn.-based shopper intelligence firm, charted the daily sales of Hostess products the week prior and the week after the company’s bankruptcy announcement.

Using its Shopper Network Loyalty Card Data, Spire found that, on the day of the bankruptcy notice, Hostess baked goods experienced a dramatic sales spike, with Twinkies earning a record-breaking one day sales reach of $49 per store.

Overall, however, Hostess sales did not increase from the week before to the week after the announcement as retailers ran out of product and could not meet the heightened demand from consumers.

For more information, visit the Fact of the Week section on Spire’s website.

Spire, LLC, utilizes proprietary loyalty card purchase data combined with integrated data sources, and applies cutting edge analytical processes to deliver unique and meaningful shopper insights.