Tyson Kicks Off ‘Dining Under the Star’ Promo

Tyson Fresh Meats, Inc., the beef and pork subsidiary of Tyson Foods, Inc., has launched a new promotion positioning its Star Ranch Angus beef product as a great “date night” alternative to an expensive steak dinner out.

The “Dining Under the Star” promotion, which runs through July 4, includes in-store consumer elements featuring a coupon with two recipes for savory steak rubs. Meat case point-of-sale elements include a poster, price sign and hats for meat department employees. Consumers can also access additional recipes on the Star Ranch Angus brand website.

“Date nights are meant for fun and relaxation, and this promotion spreads the message that Star Ranch Angus beef is the perfect excuse to spend quality time with a loved one relaxing at home,” said Rick Janke, premium brand manager for Tyson Fresh Meats, Inc. “The coupon gives consumers added value and the steak rub recipes to help them create a perfect meal they can prepare with their dates. This promotion also supports our retailers with engaging point-of-sale materials that help boost Star Ranch Angus beef sales during spring and summer.”

Founded in 1935, Springdale, Ark.-based Tyson Foods, Inc. is one of the world’s largest processors and marketers of chicken, beef and pork, and the second-largest food production company in the Fortune 500.