Tyson Launches College Hoops Promo

In celebration of college basketball season, Springdale, Ark.-based Tyson Foods, Inc. has launched its March Tournament Fast Break promotion, offering savings on Tyson Wings, Boneless Wings and Mountain Dew. The promotion will be available in-store and online from March 4 through April 19.

Consumers can save $2.50 on 2 pounds or more of Tyson Wings or Boneless Wings from their grocer's deli, any one Mountain Dew 12-pack, and any two Mountain Dew 2-liter bottles. The offer will be led by Diet Mountain Dew, but is good across all Mountain Dew brands.

"Basketball fans are sure to enjoy this perfect combination of game-day fare," said Sally Ashcraft, brand manager for Tyson Foods Deli Division. "Tyson wings and boneless wings are easy to serve and share. Pairing them with Mountain Dew products helps consumers create a crowd pleasing menu."

The promotion will also be featured on Facebook and Twitter, as well as on DeliAnytime.com, where consumers can find links to easy recipes and party planning tips.