Tyson Launches ‘Giant’ Deli Promo

Springdale, Ark.-based Tyson Foods Inc., has launched a new deli promotion that pairs its Chicken Tenders line with Warner Bros.’ upcoming 3D action film “Jack the Giant Slayer,” which hits theaters on March 1.

Tyson’s “Giant Flavor Tenders” promotion, which runs from March 1 – April 12, offers consumers $1 off the purchase of 1 pound or more of Tyson Chicken Tenders. Additionally, consumers will receive $2 off 1 pound or more of Tyson Chicken Tenders when they visit DeliAnytime’s Facebook page and register for a chance to win tickets to see the film.

"We're pleased to partner with Warner Bros. to offer consumers a chance to enjoy great family entertainment," said Sally Ashcraft, brand manager for Tyson Deli Division. "Parents love the convenience of Tyson Chicken Tenders; they love to save on family favorites; and they love to make their kids happy. We expect the Giant Flavor Tenders promotion to be a huge success."

The promotion will also be featured on Facebook and Twitter, as well as on DeliAnytime.com, where consumers can find links to easy recipes.