Veestro Refreshes Logo, Website

Meal-delivery service Veestro has introduced a refreshed brand, logo and website designed to better reflect its evolution as a service to provide more healthful options to busy consumers.

The new logo embraces a clean design with cool grey and vibrant green tones, symbolizing the simplicity behind the brand and the freshness of the meals. The revamped website provides consumers with quick, easy access to essential information about Veestro’s products and services. Accompanied with the company’s new “Plants Please” purpose statement, the rebranding reflects both the ingredients in Veestro’s meals and the company’s mission of bringing nutritious plant-based meal options to every consumer.

"From the first day we launched, we knew this company would take off. It offers the convenience that today's consumer deems necessary," said Mark Fachler, founder and CEO of Veestro. "Our objective for the rebrand is simple: to showcase Veestro as an innovative company dedicated to pleasing people. Our new look is clean, vibrant and inviting, relaying that healthy eating is attainable for everyone."

As Veestro continues to grow, it will expand its offerings, adding new meals and shorter delivery time in the coming months.

In April, Veestro secured $1.5 million in financing, an investment led by M&A Capital Inc. and Starcorp International S.A. The funding assisted with the rebranding marketing efforts working alongside the company's already aggressive growth driven by health-minded consumers looking for convenient solutions to meal planning and preparation.

Based in Newbury Park, Calif., Veestro delivers plant-based heat-and-eat meals to homes in all 50 states.