Wal-Mart and CMT to Jointly Promote Entertainment Products
NASHVILLE, Tenn. -- CMT: Country Music Television and Wal-Mart Stores, Inc. are collaborating to promote music and other entertainment products across multiple platforms, the companies said Friday.
The collaboration will include in-store promotion and exclusive CMT content in Wal-Mart stores; on-air support on CMT; an online platform, and digital media extensions.
The companies also said they are exploring opportunities to expand the promotional program to other MTV Networks music services.
The collaboration will include in-store promotion and exclusive CMT content in Wal-Mart stores; on-air support on CMT; an online platform, and digital media extensions.
The companies also said they are exploring opportunities to expand the promotional program to other MTV Networks music services.