Walmart Canada Launches Great Value Organic Line

Walmart Canada is rolling out the Great Value Organic grocery line, consisting of almost 50 Canadian certified-organic products in stores and online.

"At Walmart, we believe consumers who want to eat organic shouldn't have to pay more for their groceries," explained Jennifer Goldspink, VP, grocery at Walmart Canada, which operates 396 stores nationwide. "We're making it easier than ever for customers to have access to quality, organic foods at low prices every day."

Great Value Organic encompasses flours, cornmeal, oatmeal, seeds, legumes, beverages, cereal, frozen berries, pasta, sauces, broth, granola bars, popcorn, cookies and chewy snacks, with retail prices starting as low as CAN $1.97, making the items competitive with nonorganic national brands.

Slated to arrive on shelves between now and February, with assortment varying by store, the new line "is a strong reminder for customers that if they're looking for value, Walmart offers quality food at affordable prices," continued Goldspink. "We're as committed as ever to helping Canadian families save money so they can live better."

The Canadian division of the Bentonville, Ark.-based mega-retailer is also continually expanding its organic fresh food selection, according to the company.