Weis Markets Debuts Weis By Nature Ice Cream Brand

East Coast grocer's newest private label offers shoppers an affordable treat without GMOs or artificial flavors

4/6/2023

Weis' 11 flavors of ice cream is produced in company’s Sunbury creamery with all natural ingredients.

Pennsylvania-based grocery chain Weis Markets is expanding its private label offerings with the launch of the new Weis By Nature ice cream brand.

Produced in the company’s Sunbury, Pa. creamery, the new ice creams are made without GMOs or artificial flavors, preservatives, colors or ingredients. Each Weis By Nature 48-ounce tub is priced at $3.99.

Weis By Nature ice cream comes in 11 premium flavors, including the following, as described by the grocer:

Chocolate: Decadent Dutch chocolate ice cream
Coffee: Rich, flavorful coffee in creamery ice cream
Cookies ‘N Cream: Chunks of cream-filled cookies in vanilla ice cream
Fudge Twirl: Vanilla ice cream swirled with fudge ripple
Mint Chocolate Chip: Mint ice cream filled with chocolate chunks
Mocha Caramel Swirl: Mocha ice cream with a salted caramel ripple
Peanut Butter Cup: Peanut butter sauce swirled in chocolate ice cream
Peanut Butter Ripple: Peanut butter sauce swirled in vanilla ice cream
Salty Caramel Ripple: Creamy vanilla ice cream swirled with sea salt caramel ripple
Vanilla Bean and Chocolate: A delightful combination of vanilla bean and chocolate ice cream
Vanilla Bean: Vanilla bean specks in vanilla ice cream

“Our Weis By Nature ice cream is a premium product made with all natural ingredients. It also offers excellent quality at a great price,” said Alison Gregas, Weis Markets director of Private Brands, who was named to the position last month. “Weis By Nature ice cream is a great addition to our Weis brand ice cream program, which now offers more than 70 flavors combined.”

Sunbury, Pa.-based Weis Markets operates 197 stores in Pennsylvania, Delaware, Maryland, New Jersey, New York, Virginia and West Virginia. The company is No. 61 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America. PG also named Weis as a top regional grocer for 2023.

This article first appeared on the site of sister publication Store Brands.

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