Winn-Dixie, Suppliers Run Frozen Food Charitable Promo

Winn-Dixie is celebrating Frozen Food Month with a charitable promotion in which a portion of sales from frozen food items will be donated to Feeding America-The Nation's Food Bank Network.

"Winn-Dixie has a long-standing tradition of giving back to the communities we serve," said Robin Miller, the grocer's director of communication. "This is just one more way for us to be a good neighbor, especially during these difficult economic times."

Gorton's, SeaPak and Bird's Eye Foods are participating in the program, and sales of the companies' products will help fund the donation, which will be divided among Feeding America food banks within Winn-Dixie's operating areas of Florida and parts of Georgia, Alabama, Mississippi, and Louisiana. Shoppers can use their Customer Reward Card (CRC) for savings on those products from Feb. 25 through March 10.

"Because of the down economy, we continue to experience a significant increase in the number of families and individuals needing our help," said Wayne Rieley, executive director of Second Harvest Food Bank of North Florida, on behalf of Feeding America. "As quickly as the food arrives on our shelves, it is moving out. It is a challenge to meet the demand. We urge the community to join in Winn-Dixie's effort to help our neighbors."

Jacksonville, Fla.-based Winn-Dixie operates 520 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia, and Mississippi.