Wrigley’s Starburst Minis

This summer Wrigley is introducing Starburst Minis – the same popular Starburst chews, just smaller and unwrapped for a perfect sweet treat. Available in all the Starburst Original flavors, Minis will be packaged two ways: in an 8-ounce, resealable, stand-up pouch for a MSRP of $2.59; and in a 3.5-ounce “share size pack” for a MSRP of $1.59. According to Wrigley, the resealable, stand-up pouch makes it easy for people to enjoy a piece at their leisure -- and store in a pantry or share with friends. At grocery and beyond, Starburst Minis join other resealable, stand-up pouch offerings from Wrigley, including Skittles and this summer’s new Life Savers Berry Bites Gummies. The Starburst Minis launch will be supported by a national trial-driver program, “Stop. Pop. It’s Fun O’Clock,” which includes a retail activation component to grab shoppers’ attention before and during their shopping occasions. In addition, a national FSI across all three brands will run in August 2013.