As SVP of Kroger Precision Marketing (KPM), Cara Pratt is a passionate disruptor in the media advertising industry. Media is an important pillar of Cincinnati-based Kroger’s alternative business, and Pratt oversees the product development, sales and operations of in-store, on-site and off-site advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of KPM, which closes the loop between media exposure and store sales. Pratt leads a growing cross-functional team committed to ensuring that it’s more addressable, more actionable and more accountable than other media options. She also sits on the business leadership team for 84.51°.
