Author Profile

Nawshi Williams brings 25+ years of CPG experience with tremendous depth and knowledge in Category Management, shopper insights and sales. Nawshi leads a large Business Insights team that is focused on delivering results for clients through data-driven insights and analytics. Most recently, Nawshi has led the creation and development of Accelerator, CROSSMARK’s new state of the art data and analytic platform. Prior to joining CROSSMARK, Nawshi worked on both the supplier and manufacturing side, working at such elite companies as IRI, Dr Pepper as Director of Category Management, and Clorox in both sales and sales analytics. Nawshi attended school in Washington, D.C., and received both her Bachelors and Masters from George Washington University. Nawshi has two daughters, multiple dogs, and resides in Plano, Texas.