Author Profile

Shira Horn is EVP at Blue Bell, Pa.-based AMC Global, bringing to the role more than 20 years of deep custom market research experience.  Horn is an expert in marketing, consumer insights and research, advising clients on how to leverage insights and grow brands. She has a diverse background in primary quantitative and qualitative research, with a focus on innovation and opportunity, product launch, customer engagement and acquisition, product design and optimization, competitive effectiveness, segmentation, and positioning.