Brand Management

‘Real’ Control Methods Revealed

Shoppers still charge manufacturers, government with recall responsibility: study
 

With private label brands currently accounting for more than one-third of all shopping cart purchases in the United States, it’s safe to say that our depressed economy has done wonders for the private label sector.

Trader Joe’s made the list as one of the 2009 Breakaway Brands for consistently increasing its brand growth and value, according to a study compiled by Landor Associates, a strategic branding and design firm that worked with Daily Finance -- an AOL money and finance site -- on the project.

When it comes to brand loyalty in a down economy, consumers are more fickle than devoted. For the average packaged goods brand, less than half of loyal consumers, or 48 percent, remained loyal from 2007 to 2008, according to a new study released Monday by Catalina Marketing in conjunction with the CMO Council.

NEW YORK - Curves carved a nice niche, but Hooters fell flat, according to a survey of branding experts classifying brand extensions as winners or losers.

OMAHA, Neb. - Following a nationwide recall in February linked The Peter Pan peanut butter brand to a salmonella outbreak that sickened at least 625 people in 47 states, ConAgra Foods here said peanut butter is returning to stores this month with a 100 percent satisfaction guarantee.

NEW YORK - The outbreak linked to prepackaged fresh spinach sickened 192 people in 26 states and killed at least three, and has likely damaged consumer confidence in the safety of prepackaged produce. To help supermarket operators regain some of this confidence, VNU's Executive Perspective has prepared a list of recommendations for retailers' communications with their shoppers.