PLMA

NEWARK, Del. -- Peter Goulet, director of merchandising strategy for Hannaford Bros. Co., is being tapped early to fill the open position of secretary/treasurer at the Produce Marketing Association here.

NEW YORK -- According to double-blind taste tests conducted in 10 locations across the country by Meyers Research Center for the Private Label Manufacturers Association (PLMA), consumers by a 51-percent-to-49-percent say the prefer the taste of private label items over their national brand counterparts in 12 popular categories.

PLMA President Brian Sharoff reviews some of 2004's key trends in private label -- and hints at what's to come.