Lifestyle

The nutritional drink category continues to grow, and Orchard Park, N.Y.’s Healthy Culture has now entered the arena with Healthy 10. As the name suggests, this kefir beverage (similar to yogurt) was created after a great deal of research into the health-and-wellness market, the result being a drink with 10 healthy benefits per serving.

The latest way to better digestive health from Boulder, Colo.-based NextFoods is GoodBelly BigShot 50, a supercharged dose of 50 billion live and active cultures that features the powerful probiotic strain Lactobacillus Plantarum 299v (Lp299v).

SUSTA™ Natural Sweetener was created for consumers who need or want to avoid sugar, such as diabetics and people trying to lose or manage their weight.

Give customers relaxation in a bottle with the new 2-ounce iChill relaxation shot. iChill combines a blend of melatonin, valerian root, rose hips and B vitamins, which is designed to ease anxiety, curb stress and elevate the drinker’s mood, according to the Dallas-based company.

In keeping with its ongoing commitment to preventive health care, Stew Leonard's has launched a pilot program to offer on-site physicals for associates at the grocer’s flagship Norwalk, Conn., store. Manning the Stew Leonard’s “Wellness Mobile” is Igal Staw, a local doctor who has served the community for over 30 years.

Today, over 100,000 older adults will engage in activities to improve their health as part of the 2010 National Senior Health & Fitness Day (NSHFD), a nationwide health and fitness event sponsored in part this year by fruit-based nutrition beverage brand BeneVia.

The National Turkey Federation (NTF) partnered with Shape Up America! last week launching “Simple Steps to Upgrade Your Diet,” a public education campaign about making small changes in meal preparation to improve the family diet.

“Supermarkets are unique providers of health and wellness to their customers,” said Food Marketing Institute (FMI) president and CEO Leslie G. Sarasin, while announcing the first Supermarket Health & Wellness Conference,