Supermarket Guru's New Food Allergy Buddy Dining Card Takes Off
SANTA MONICA, Calif. - Phil Lempert, known by both consumers and the food industry as the "Supermarket Guru" and an expert analyst on consumer, marketing, and food safety trends, yesterday launched the Food Allergy Buddy (FAB) Dining Card, a free, personalized ingredient card that consumers can present at restaurants and supermarket deli and prepared food sections, detailing their specific food allergies.