TROY, Mich. - For the first time, Kmart Corporation will publish its weekly advertising circular in Spanish throughout the U.S. The company said it aims to reach hundreds of thousands of Spanish-speaking customers who shop Kmart stores.
LOS ANGELES - Hispanic households in Los Angeles, home to the largest population of Hispanics in the United States, are much less likely to belong to a grocery store frequent shopper program than non-Hispanics, according to new research from ACNielsen U.S.
ST. PETERSBURG, Fla. - Catalina Marketing International, a division of Catalina Marketing Corporation, has announced the installation of the Catalina Marketing Network into Auchan hypermarkets in France.
CHICAGO - Minneapolis-based retailer Cub Foods announced it has begun a new Hispanic marketing program and has selected The San Jose Group (SJG), based in Chicago, as its first-ever Hispanic advertising and marketing agency of record.
BERLIN - Wal-Mart announced has begun implementing a new round of discounts at its German stores in its latest attempt to attract shoppers in a market where it has yet to turn a profit, The Associated Press reports.
Dodge and Save Mart Supermarkets have agreed to a two-year agreement that renews both partners as co-title sponsors of the NASCAR Winston Cup event at Sears Point Raceway. The event will be called the Dodge/Save Mart 350 through the 2003 season.
Laurel Grocery Company announced their continued expansion into Eastern Ohio with the agreement from several IGA retailers to form an ad group and be supplied by Laurel.
