Circular Features

LEEDS, England - U.K. grocer Asda yesterday introduced four new Cafedirect hot beverage lines in response to the success of this year's Fairtrade Fortnight, a two-week awareness campaign that, according to the retailer, led to a huge increase in sales of fair trade products at the its stores.

CAMDEN, N.J. - The Campbell Soup Co. here has joined forces with Scholastic and NBC's "American Dreams" series for a novel promotion that will tie in an essay contest sponsored by Campbell's with a storyline on the show.

PLEASANTON, Calif. ¿ Safeway and Burbank, Calif.-based Buena Vista Home Entertainment will be partnering on a back-to-school promotion for 2004, themed to the "Schoolhouse Rock" characters found on the "Schoolhouse Rock!: Special 30th Anniversary Edition" DVD.

COLUMBUS, Ohio - Comedian Drew Carey, Cleveland's favorite son, would likely highly approve of the new partnership inked between The Kroger Co. and the Ohio Department of Development's Division of Travel and Tourism to boost visitors to the Buckeye State.

As consumers go grill crazy in rising numbers, meats are set to sizzle this summer.

TROY, Mich., and BURBANK, Calif. - Kmart Holding Corp. and the WB Television Network today announced an exclusive integrated marketing campaign to launch five new Kmart back-to-school fall apparel collections and the WB's new season of shows. This marketing partnership is the first of its kind in which a major retail brand is working with a television network to jointly leverage their respective assets for cross-promotional purposes.

PORTLAND, Ore. - Fred Meyer, a division of the Kroger Co., announced the rollout of its new Fred Meyer Rewards Card, to be introduced in Idaho and eastern Washington Fred Meyer stores this week.

A distributor's new strategy aims to lure Chinatown shoppers to conventional stores such as a New York-area A&P.