Circular Features

Once on their way to extinction, coupons made a strong resurgence in 2009. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers — if they know exactly who to target and how to leverage established and emerging coupon delivery vehicles.

As part of a partnership with Diageo Chateau & Estate Wines, Tyson Rotisserie Chicken is offering in 4,000 supermarket deli departments a coupon booklet that includes five recipes, timesaving cooking tips and wine-pairing ideas.

In response to growing interest in health and wellness among its independent grocer-members and their customers, Associated Wholesalers, Inc. has developed the new “Eat Right for Life.”

Loyalty programs are thought by many to be the least costly method of trying to get your customers to come back.

Latino-themed Sedano’s Supermarkets and a fellow Florida company cookware manufacturer IMUSA USA have joined forces to generate awareness and raise funds for Autism Speaks.

While Midwestern-based retailer Hy-Vee has created millions of unique promotions like the “million-stem rose sale,” it recently turned its attention to pork with a highly successful “One Million Pork Tenderloin” sale.

Debuting this month, AC Golden Brewing Co.’s Colorado Native beer is making use of state-of-the-art mobile marketing, thanks to SnapTags, to create a real connection with consumers.

My mother always told me that breakfast is the most important meal of the day, and I’m sure your mom told you the same thing. Well, according to Mintel, the marketing intelligence firm, the most important meal of the day has become the hottest area of competition for the foodservice industry.