Cross-Merchandising

Retailers are turning to high-quality house brands to help polish their image and win the loyalty of a choosier breed of deli shoppers.

When a shopper picks up a jar of pasta sauce, it's often just a beginning. Many also seek ingredients that will make it their 'own,' and other components to complete the meal.

KULPSVILLE, Pa. - Kulpsville, Pa.-based Clemens Family Markets has partnered with The Preventive Health Care Center to give shoppers the chance to win a free heart scan at each of the 19 Clemens Family Markets located in the greater Philadelphia area.

PORTLAND, Ore. - Kroger division Fred Meyer and Green Mountain Coffee have joined forces to offer customers what they claim is the largest selection of Fair Trade and organic certified coffees of any major grocery retailer in the United States.

DALLAS - Fuel Rewards, maker of gas-related consumer rewards programs, on Monday announced that Kroger is using its program to offer vouchers for free gasoline in 20 stores in West Virginia, Virginia, Kentucky and Ohio.

WASHINGTON, D.C. - Six non-profit trade associations have forged The Retail Marketing Coalition (RMC) to strengthen the effectiveness of marketing at retail.

As the number of people seeking natural HBC products grows, so does their influence in the marketplace. So far, supermarket retailers don't seem to be listening.

Suppliers are looking to the consumer press to help them spread the word that frozen foods should be an important part of holiday meals.