Ethnic Marketing

Coupons appeal to some; targeted content to others

Non-Hispanics less likely to get info, purchase online

Initiative promotes upstate agriculture, increases access to produce

Clean labels, nutritious drinks quench young adults' thirst

Redoubling education is great next step

Demo also highly engaged in-store, digitally

Impactful long-term marketing strategies are best

Parsing every word isn't just for pols, but for marketers as well