Games/ Contests/ Sweepstakes

Mars Snackfood US's My Mars Candy Lab at mymms.com/candylab allows consumers to put their face on virtual M&M'S and make themselves talk or sing. What's more, they can then send their personalized creations to family and friends, post them to FaceBook and have the option of ordering real M&M's printed with an image of their face and messages.

Meijer launched the "Wish Carefully" viral game in late November as a fun way to encourage consumers to see the offerings on its Web site, Meijer.com. Once they complete the game, users can choose to sign up for e-mail alerts about sales and promotions from Meijer.com, as well as refer friends to the game. The initiative provided users the opportunity to win holiday gifts ranging from electronics to jewelry and gift cards. Users navigate through the game, "wishing" for gifts throughout the process, and are entered into a sweepstakes to win a prize.

The service went live just in time for Valentine's Day.

The manufacturer is rolling out a unique ISB cross-promotion.

Participating schools will receive a $1 cash donation for every $20 spent at a local store.

The grocer has teamed with Pacific Coast Café, a new purveyor of premium, specialty coffee house beverages.

The discount grocer seeks shoppers' stories behind the meal.

IGA teams with USDA to bring MyPyramid's healthier living solutions to shoppers.