Games/ Contests/ Sweepstakes

The month long initiative benefits local Arizona food banks and St. Vincent de Paul.

The show is a version of "Catch 21" Customized for Shoppers.

Named the 2007 Store Contest winner as well, Seitter's Market was recognized for outstanding promotional efforts on behalf of the U.S. rice industry during September National Rice Month.

Building on the success of the 2007 M&M's Brand Halloween Promotion, Mars Snackfood US will roll out The Halloween Million Dollar Contest Aug. 15 in the grocery, convenience, drug, mass, specialty, and value channels. The national sweepstakes will award one $1 million prize, and an instant-win game will yield 20,000 additional prizes.

Stop & Shop said yesterday that it has raised its target amount of $3.75 million from the 2008 Triple Winner Game, a scratch-card promotion created to fund treatment and possible cures for those with childhood cancer. 2008's game marks the 18th annual Triple Winner Game for the Ahold USA banner.

The new interactive site features online offers to customers in Pennsylvania, Ohio, and West Virginia.

The 10-week sweepstakes promo awards $50 Visa gift cards to winners and solicits subscribers to Food Lion's e-newsletter to get the scoop on weekly specials.

Fruit & Veg City sends text promotions and coupons directly to shoppers' cell phones.