Games/ Contests/ Sweepstakes

HARRISBURG, Pa. -- March Frozen Food Month once again provided strong sales growth in the frozen food department, the National Frozen & Refrigerated Foods Association (NFRA) here said yesterday. Dollar sales were up 4 percent vs. the prior year during the month of March, and units increased 2.4 percent, according Information Resources, Inc. data cited by the trade association.

LE MARS, Iowa -- To celebrate the 50th anniversary of an American icon -- the Bomb Pop -- Blue Bunny here is launching a summertime sweepstakes called "Red, White and Win."

LANDOVER, Md. -- Giant Food of Landover here said it intends to raise $1 million to help fight childhood cancer in its marketing area, through an in-store promotional program called Triple Winner that will run from April 17 to July 2.

LANDOVER, Md. -- Giant Food of Landover here said it intends to raise $1 million to help fight childhood cancer in its marketing area, through an in-store promotional program called Triple Winner that will run from April 17 to July 2.

ELIZABETH, N.J.--For ShopRite supermarkets, a division of Wakefern Food Corp. here, success in its Partners In Caring program has come not from thinking outside the box, but right on it.

MINNEAPOLIS -- In response to the recently-released Dietary Guidelines for Americans, Green Giant is launching a Web-based initiative, called "Mix-Up Dinner: Get Your Greens!", to help families increase their daily vegetable intake.

SYDNEY -- An upscale Sydney shopping center launched a "cereal dating" night at its supermarket for Valentine's Day.

SAN ANTONIO -- Roger Clemens, the Houston Texans cheerleaders, and two members of the San Antonio Spurs are among the many colorful Texas icons joining Charles Butt, chairman and c.e.o. of H-E-B Grocery Co., in a new television commercial that promotes the grocery chain's Centennial Celebration.