Loyalty Marketing

The Penn Traffic Company has launched three programs to help victims of the recent national tragedy.

Governor George E. Pataki and Mayor Rudolph Giuliani on Monday announced that, in response to their call for support, eBay has created "Auction for America," an interactive way for people around the world to help the victims and families of Tuesday's horrific terrorist attacks.

ShopRite supermarkets announced today that they have established a fund to benefit families and individuals who have been impacted by the World Trade Center disaster. ShopRite will establish the fund with a contribution of $100,000. All 200 ShopRite stores located throughout New Jersey, New York, Connecticut, Delaware, and Pennsylvania will participate in the effort.

Retail giants Kmart Corp., Wal-Mart Stores Inc. and Target Corp. are engaging in a price war prompted by the return of Kmart's famous BlueLight discount campaign. However, Wal-Mart and Target seem to be gaining market share on Kmart due to their retaliatory price cuts.

Eversave, an e-marketing infrastructure company best known for building proprietary email lists and powering geographically-targeted Internet promotions, on Thursday announced that is has been selected by Shaw's Supermarkets to manage the company's in-house email database and power geographically-targeted promotions on the Shaw's web site (www.shaws.com).

Despite recast projections from numerous research organizations, thenew Online Advertising Report forecasts that online advertisingspending is holding its own and will continue to grow steadilyover the next several years.

ACNielsen U.S., an operating unit of ACNielsen, and the MediaPlan division of Spectra Inc., each VNU companies, today announced the launch of a jointly developed information service that brings a new level of actionability to the process of marketing mix modeling.

Catalina Marketing France, adivision of Catalina Marketing Corporation, has announced that it has signed a contract with Carrefour Group, the second largest retailer in the world, to begin installation of the Catalina Marketing Network(R) in 500 newly converted Champion stores.