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  • Kroger Launches Brand of Premium Natural and Organic Products

    CINCINNATI - The Kroger Co., known for its efforts in merchandising organics, on Monday announced the official national launch of Naturally Preferred, its own brand of premium-quality natural and organic products now available to all of the company's nearly 2,500 stores.
  • Cub Foods Gives Customers a Chance to Star in TV Commercials

    STILLWATER, Minn. - Cub Foods on Thursday introduced its "I Love My Cub" campaign, providing shoppers in the Minneapolis-St. Paul metropolitan area the chance to appear in a 30-second television commercial for Cub Foods grocery stores.
  • Equal Sells 30 Billionth Sweetener Packet

    CHICAGO -- Merisant, the marker of Equal Sweetener, celebrated the production of its 30 billionth packet of the sweetener this week.
  • Food Lion chooses Haaf to direct aggressive marketing efforts

    SALISBURY, N.C. -- Earlier this year, Food Lion launched an aggressive streamlining initiative and announced $100 million in budget cuts through the elimination of redundancies and non-value added programs.
  • McDonalds Makes Newman

    NEW YORK -- Actor and packaged goods philanthropist Paul Newman will join with McDonald's executives here today to announce an exclusive alliance that will see Newman's Own salad dressings served with McDonald's new Premium Salads.
  • Kmart Launches Urban Entertainment and Lifestyle Publication

    TROY, Mich. - Kmart Corporation on Monday unveiled Urban Direct, a new entertainment and lifestyle newspaper supplement considered a key element of Kmart's multicultural marketing strategy.
  • Kmart Launches New Ad Campaign

    TROY, Mich. - Kmart Corp. has launched a nationwide marketing campaign aimed at redirecting customers from those stores slated to close to the next closest location, Dow Jones Newswires reports.
  • Tyson Foods to Launch Multi-Protein Branding Initiative

    SPRINGDALE, Ark. - Tyson Foods Inc., the world's largest processor and marketer of chicken, beef and pork, on Tuesday announced the launch of a $100 million fully integrated marketing campaign to extend its position in the protein industry.
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