Private Label

Whole Foods Market has launched a new line of organic and Non-GMO Project-verified soymilk at its stores nationwide as part of an exclusive deal with Earth Balance, a Boulder, Colo.-based producer of natural spreads and nut butters.

The Kroger Co. has unveiled its all-new digital coupon center, a combination of manufacturer, Kroger brand and Web-only exclusive coupons.

American consumers have relearned how to shop and in the process reshaped the playing field for both consumer products marketers and packaged goods retailers.

United Supermarkets, LLC has expanded its private label lineup with the rollout this past weekend of the first of three Market Street branded wines.

Made by the only manufacturer of all-natural hummus available nationwide, Tribe Origins is a line of smooth and creamy-style hummus.

Private label scored strong gains across all major U.S. retail channels last year as more and more consumers switched from national brands and drove store brands to all-time highs in both volume and total revenue, in addition to market share, according to latest industry statistics published in PLMA’s 2010 Private Label Yearbook.

No Frills Fresh debuted a 61,000-square-foot store — as well as a line of store brand products — yesterday with its latest fresh concept store in Elkhorn, Neb., a community just west of the Omaha metro area.